Case Study: A Flavorful Promotion

Sep 23

A Flavorful Promotion Boosts This Credit Union's Popularity Organization: Credit Union Product Featured: Lip Balm Goal of Promotion: Generate New Loans Description of Case History: This c...

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Case Study: Inking Impressions

Sep 8

Portability and permanence are among the desirable traits sought in an effective promotional product. A company was looking for a unique self-promotion that incorporated these elements and decided ...

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What's The Deal With These Products?!

Aug 2

The tradition of using promotional products dates back to the 1700s, when campaign buttons were first created for President George Washington. These pins were a groundbreaking success-they were aff...

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Case Study: Snap a Pic!

Jul 26

Objective: A large photography studio wanted a better welcome kit for their wedding clients than just a few loose flyers. Product: Mini Horizontal Pocket Folder Personalization: The photography s...

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Industry Mini Dive: The Trucking Industry

Jul 18

The trucking industry is an essential part of the economy, transporting goods across the country and keeping businesses running smoothly. With such an important role, it's crucial for trucking comp...

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Case Study: Sometimes You Just Need to Vent

Jul 11

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their b...

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Case Study: Guess the Flavor Lip Balm

Jul 4

Guess the Flavor Lip Balm Organization Health Insurance Organization Product Featured Lip Balm Lip Balm Sleeve Goal of Promotion Generating positive reinforcement with sales reps ...

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Case Study: Recycle, Reuse, Read a Book!

Apr 6

Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the studen...

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Case Study: Celebrate Milestones

Mar 30

A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this ...

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Case Study: Employee Appreciation Gift

Jan 15

A company with many sales representatives needed an item for their top sales performers. Since their sales staff has both men and women, they needed an item that could be used by either gender. The...

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Case Study: This Promotional Product is in the Bag

Nov 2, 2025

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...

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Case Study: Let Them Eat Cake!

Oct 25, 2025

Objective A bakery owner had built solid connections with other service providers within their local event industry. But they were looking to grow their business within the wedding market. Pro...

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Case Study: The Weather is Snow Joke

Oct 18, 2025

Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip....

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The Big Three

Sep 18, 2025

For well over two hundred years, promotional products have been a staple in marketing! From yesterday's presidential campaign buttons to today's Popsockets, promo will never go away. And neither wi...

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Case Study: I Was Framed!

Sep 10, 2025

Objective: The city was celebrating National Public Works Week with a community event. The event provided education for community members, as well as games for entertainment. Event planners wante...

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Case Study: Happy to Hang Around

Aug 12, 2025

Description: Standard Door Hangers Industry: Automotive What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appo...

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Industry Mini Dive: Bars & Restaurants

Jul 21, 2025

The bar and restaurant industry is a thriving and competitive field that caters to a wide range of customers looking for delicious food, refreshing drinks, and a welcoming atmosphere to enjoy a mea...

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Case Study: Lunchtime Appreciation

Jul 14, 2025

Description: ID Lunch Bag Industry: Health Care / Pharmaceutical What it was purchased for: A hospital wanted a unisex item to give out for Nurses Week. Since most of the nursing staff brought th...

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Case Study: The Big Picture

May 25, 2025

Description: Coupon Photo Folder Industry: Hospitality What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repea...

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Case Study: Take a Map!

May 11, 2025

Objective: A university wanted a practical handout to give to prospective students, alumni, and other campus visitors. The handout was intended for first-time visitors and those who hadn't been o...

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Case Study: Real Modern Recognition

Mar 15, 2025

Market: Finance Product Use: Employee Recognition Promotion: A wealth management firm selected the Samsonite Executive Computer Backpack as an employee recognition gift. At the company's year-e...

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Case Study: The Write Stuff

Feb 15, 2025

Description: Rumba Pen Industry: Automotive What it was purchased for: An automotive supplier wanted to make their name visible in automotive stores around the country. How it was distributed: P...

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Case Study: Roll Up in Style

Jan 24, 2025

Description: Roll-Up Blanket Industry: Corporate / Fortune 500 What it was purchased for: A reward to employees for good service. How it was distributed: These blankets were mailed to locations ...

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Case Study: Getting Bent out of Shape for More Business

Jan 17, 2025

Product: Gel Stress Toy Client: Health Food Store What it was purchased for: As a gift to reward customers for spending over a certain amount. Why it worked: The gel stress toy which, unlike the...

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Case Study: Practice Putting

Jan 10, 2025

2 Ball Pillow Pack - Titleist® TruFeel for Non-Profit Event When a non-profit had to cancel their annual fundraising dinner due to Coronavirus, a golf course donated their clubhouse patio and prac...

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Industry Mini Dive: National Parks

Dec 27, 2024

The promotional products industry is a multi-billion dollar industry that plays a crucial role in marketing and advertising for businesses of all sizes. From pens and tote bags to water bottles and...

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Case Study: A New Way to Do Cross-Promotions

Jul 25, 2019

Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch Goal of Promotion: Promoting Store Sales Description of Case ...

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Case Study: Save the Date, Save the Day

Jul 10, 2019

Description: Trifold Calendars Industry: Banking What it was purchased for: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived va...

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Case Study: Pillow Box

May 7, 2019

Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. P...

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Case Study: Improve Sales and Traffic

Apr 8, 2019

A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their n...

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Case Study: Raise Your Glass!

Mar 25, 2019

Objective A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their...

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Case Study: Pull Up a Chair and Stay Awhile

Mar 18, 2019

Description: Foldable Chair Industry: Education/Sports What it was purchased for: A high school wanted to purchase an item they could resell to the parents in the spirit shop for fundraising doll...

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Case Study: What Does Your Phone Stand For?

Mar 10, 2019

Product: Phone Stand Industry: Financial What it was purchased for: A local financial institution needed a giveaway item for current and potential clients. It had to be useful to keep their name ...

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Case Study: Charity Fundraiser

Feb 24, 2019

The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions ...

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Case Study: College Fair Giveaway

Feb 3, 2019

Description: 4" Mini Plush Buddies Frog with Shirt Industry: Education What it was purchased for: A community college was looking for a giveaway item to have at their booth for the upcoming colle...

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Case Study: Jot It Down

Dec 29, 2018

Description: Mini Flip Pad Jotter Industry: Financial What it was purchased for: An investment firm wanted to promote their new financial blog to their existing customers with a memorable branded...

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Success on Campus

Dec 15, 2018

A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most stud...

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Appreciation Gift

Oct 5, 2018

A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We will ...

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Case Study: Look, Ma, No Hands!

Sep 20, 2018

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their bud...

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